Playa de las Américas is a purpose-built holiday resort in Tenerife, one of the Canary Islands of Spain. It is located in the southern and southern-west part of the Municipality of Arona, close to the adjoining Municipality of Adeje in the west of Tenerife. It was built in the 1960s a few miles distant from the fishing village of Los Cristianos. Playa de las Americas now (2021) is part of the contiguous touristic construction zone lining Tenerife's entire southwestern coast. The resort area features bars, nightclubs, restaurants, attractions, and beaches, most of which are man-made with imported sand from Africa due to the darkness of the native volcanic sand. Playa de las Americas is a centre of nightlife in Tenerife. Nightlife is spread around the resort and includes the Veronicas Strip, Starco Commercial Centre and the Patch.